Why ‘The Salemaker’?
"Liz really ‘delivers’ in driving sales and generating revenue.
After we asked Liz to review our sales material and we secured new business worth £400k as a result".
Sales and marketing activity used to be about hunting and gathering. Sales folk were the famously predatory killers who loved the thrill of the chase. But the world - and more importantly - YOUR customer - has moved on whether you are in the B2C or B2B space.
‘Business’ has to be a little more respectful and creative in their approach to getting and keeping new customers.
I prefer the thought of having dignified and respectful conversations with customers. I know that transparency brings about long-term and profitable dialogue.
I'll let you into a little sales secret - where there is a need and a solution, there is a sale. A fruitful transaction for both. The exchange is mutually beneficial and a relationship begins and grows out of respect and shared purpose.
Instead of persistently asking for the sale, again and again, you must become a friend that gives as well as takes.
Do you know that nearly 90% of start-ups* (*Forbes Magazine) don’t see it through to their second year – and after getting the right business idea nailed, I witness that this is largely due to a struggle with sales and marketing.
And as a business grows, so too does the complexity of getting the ‘everyday’ stuff done - and sometimes, we forget the customer - we forget to always put them first and constantly innovate in the ways in which we communicate with them. As the inimitable Sir Terry Leahy of Tesco fame says “"The best place to find the truth is to listen to your customer. They'll tell you what's good about your business and what's wrong. And if you keep listening, they'll give you a strategy."
"The Salemaker helped me to connect with a completely new target audience – and a tough one at that. Finding benefits that would help this audience see value in what I deliver was so rewarding".
"We are thrilled with the results we have achieved from Liz’s skill base and years of experience. We would have no hesitation in recommending her to any organisation who needs real and effective results. Her work ethic and approachable style are the icing on the cake".
I cut my teeth in hard sales and went on to build a career as a Sales and Marketing Director in the marketing and advertising industry. I’ve led hundreds of sales bids and pitches, written thousands of persuasive words, warmed up many cold calls, networked like a crazed, human rolodex, ‘caffeine-ed’ my way through high-pressured presentations, and generally searched for the sizzle on the sausage, for the last 20 years.
But what really fascinated me during this time was the psychology of selling. What makes us buy from each other? Because people buy people don’t they? And that's where we find the pathway to sell without ‘selling’ - in other words, the ‘soft-sell’.
So, many years on from making my first cold-call, I’m here to help YOU transform your approach to sales and marketing.
Are you ready for a change in mindset, habit and behaviour?
Are you ready to make sales your first priority every day?
Are you ready to sell without selling?
The Salemaker | Sell without selling. It really is that simple.