“HEY, I’M LIZ AND I HELP SMART ENTREPRENEURS AND BUSINESS START-UP’S TO DITCH THEIR FEAR OF SELLING AND JUST GET ON WITH GROWING THEIR INCOME AND LOVING WHAT THEY DO!”
I cut my teeth in sales at the tender age of 21 years, and eventually made it through to become the Business Development Director of some of the most famous marketing and advertising agencies in the UK. We’ve all heard of David Ogilvy, yeah? Mad Men? Well, for 15 years, my life was lived in the fast lane.
To do this, I drank Redbull, ate pizza and slept on my office sofa too many times to remember whilst preparing for the ‘next big pitch’.
It was dog-eat-dog, fast, political, frenetic and draining.
Eventually and inevitably I burned out, I had no life, I neglected family and friends and I was sad, most of the time.
I had fallen out of love with the pace and stress of my life, but definitely not with copywriting, brands, advertising, business, creativity, customers and everything else that makes up the beautiful world of selling!
What really fascinated me was the psychology of selling. What makes us buy from each other? Because people buy people - don’t they?
SO, I QUIT AND STARTED MY OWN SALES COACHING BUSINESS.
Easy yeah? Pah! I was about to learn that marketing and selling ‘myself’ was going to be my toughest challenge yet. Yikes!
Sales used to be about hunting and gathering - the killer instinct. But the world, and more importantly, the customer has moved on. Today, ‘Business’ has to be much more respectful and creative in their approach to getting and keeping new customers.
I PREFER TO HAVE DIGNIFIED AND RESPECTFUL CONVERSATIONS WITH POTENTIAL CUSTOMERS.
And I know that transparency brings about long-term and profitable dialogue.
I'll let you into a little sales secret - where there is a need and a solution, there is a sale. A fruitful transaction for both. The exchange is mutually beneficial and a relationship begins and grows out of respect and shared purpose.
ALWAYS PUT THE CUSTOMER FIRST!
And as I know too well - as a business grows, so too does the complexity of getting the ‘everyday’ stuff done - and sometimes, in the overwhelm, we forget the customer - we forget to always put them first and constantly innovate in the ways in which we communicate with them.
So, many years on from making my first cold-call, I’m here to help YOU transform your approach to selling.